Synopsis

Baye and Princes bestselling Managerial Economics and Business Strategy provides a complete solution designed to help students use tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. A range of print and digital formats combined with frontier research, inclusion of modern topics, and balanced coverage of traditional and modern microeconomics produce a new offering that is easier to teach from and more dynamic and engaging for students.

Salient Features

Focus on Business Strategy

Full Coverage of the Economics of Information

Links to Other Business Disciplines

Calculus and Non-Calculus Alternatives

Time Warner Case

Contents:

1. The Fundamentals of Managerial Economics
2. Market Forces: Demand and Supply
3. Quantitative Demand Analysis
4. The Theory of Individual Behavior
5. The Production Process and Costs
6. The Organization of the Firm
7. The Nature of Industry
8. Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets
9. Basic Oligopoly Models
10. Game Theory: Inside Oligopoly
11. Pricing Strategies for Firms with Market Power
12. The Economics of Information
13. Advanced Topics in Business Strategy
14. A Managers Guide to Government in the Marketplace

Case Study: Challenges at Time Warner:

Appendix A: Answers to Selected End-of-Chapter Problems

Appendix B: Additional Readings and References

• Paperback: 676 pages
• Publisher: Mcgraw; 8th edition (July 1, 2017)
• Language: English
• ISBN: 9789339204068
• Product Dimensions: 18.4 x 2.4 x 24.2 inches