Research Methods for Business: A Skill Building Approach (4th Edition) – Uma Sekaran
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Product Description
Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book.
- The issues in cross-national research in sampling and data collection are thoroughly discussed.
- The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.
- Hardcover: 464 pages
- Publisher: Wiley; 4 edition (13 September 2002)
- Language: English
- SKU : 9788126571376
- Product Dimensions: 7.8 x 0.9 x 9.4 inches
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