The Strategy and Tactics of Pricing
Rs.2,600.00
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Product Description
Synopsis
The Strategy and Tactics of Pricing (Edn 5) By John Hogan,Thomas Nagle, Joseph Za. A comprehensive and practical step by step guide to pricing analysis and strategy development. The book shows readers how to manage markets strategically rather than simply calculate pricing based on product and profit in order to improve their competitiveness and the profitability of their offers.
- Paperback
- Language: English
- Publication: Pearson Education (2013)
- ISBN: 9789332510364
- Package Dimensions: 9.1 x 5.9 x 0.6 inches
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